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Michigan

WELCOME TO PURE MICHIGAN

Breathtaking fall colour, family fun, starry skies, outdoor adventures, lighthouses, and places to shop, eat, and stay local — you can experience it all in Michigan. From scenic routes on the open road to rugged trails, from the sand-covered to the well-travelled; they all lead you to the beauty of nature and simple pleasures. Whether you’re a cityscape adventurer or an outdoor enthusiast, a foodie or a thrill-seeker, travelling with your family or making memories with friends — all are welcome to explore here. You're on the brink of planning a holiday so unique, it can only be classified as Pure Michigan!

WELCOME TO PURE MICHIGAN

Our Michigan Offers

Getting There

Getting There

Detroit leads the way in creativity, innovation, and culture
Detroit offers a vibrant blend of history and culture. The musical heritage at the Motown Museum, and the world-class art in the Detroit Institute of Arts are a must; as is The Henry Ford Museum of American Innovation. Explore the RiverWalk for stunning waterfront views and the revitalised downtown for trendy dining and shopping. Don't miss the historic Eastern Market, brimming with local produce and artisan goods. Detroit's dynamic spirit and warm hospitality make it a captivating destination for travellers.

Detroit

Detroit

Detroit leads the way in creativity, innovation, and culture
Detroit offers a vibrant blend of history and culture. The musical heritage at the Motown Museum, and the world-class art in the Detroit Institute of Arts are a must; as is The Henry Ford Museum of American Innovation. Explore the RiverWalk for stunning waterfront views and the revitalised downtown for trendy dining and shopping. Don't miss the historic Eastern Market, brimming with local produce and artisan goods. Detroit's dynamic spirit and warm hospitality make it a captivating destination for travellers.

Grand Rapids

Grand Rapids

Delve into rich culture, attractions galore, and “Beer City USA”
Grand Rapids is a vibrant city known for its craft breweries, art scene, and outdoor activities. The city is home to the renowned Frederik Meijer Gardens & Sculpture Park with over 300 world class exhibits set in natural parkland. Downtown offers a mix of dining, shopping, and entertainment; while the Grand River provides opportunities for kayaking and scenic strolls. Explore the Gerald R. Ford Presidential Museum and the city's many breweries on the Beer City Ale Trail.

Traverse City

Traverse City

Discover a rich blend of adventure, relaxation, and breath-taking natural attractions
Traverse City, Michigan is renowned for its picturesque landscapes and vibrant cultural scene. Nestled on the shores of Lake Michigan, it offers stunning beaches, crystal-clear waters, and scenic hiking trails. Known as the “Cherry Capital of the World”, visitors can enjoy cherry-themed festivities and excellent local wineries. Experience the boutique shops, art galleries, and delectable dining options. The area has so many other options, such as Sleeping Bear National Lakeshore, a breath-taking natural wonder.

Upper Peninsula

Upper Peninsula

Find four seasons of unparalleled beauty and recreation in the Upper Peninsula

Michigan's Upper Peninsula is rugged beauty, dense forests, and pristine lakes. Explore Pictured Rocks National Lakeshore and its stunning cliffs and waterfalls. Outdoor activities like kayaking on Lake Superior, snowmobiling and skiing in winter, or hiking on Isle Royale. Charming towns like Marquette and Sault Ste. Marie provide local culture and cuisine. The Upper Peninsula's serene landscapes make it a haven for nature lovers and adventurers and watching dark skies free of light pollution. Mackinac Island is free of motorised transport.

Food & Drink

Food & Drink

Get ready to taste the goodness of Pure Michigan

Michigan's food and drink scene is both diverse and delicious. Detroit is known for its iconic Coney dogs and deep-dish pizzas but fine dining opportunities are everywhere. The state boasts a thriving craft beer scene, with Grand Rapids dubbed "Beer City USA". The wine in Traverse City rivals the finest producers in Europe for quality. Farm-to-fork culture was born in Michigan; especially in the Upper Peninsula. Michigan's culinary offerings reflect its agricultural richness and cultural diversity.

History & Civil Rights

History & Civil Rights

Explore Michigan’s rich history and civil rights
Michigan's history is rich and varied, the Native American legend of The Sleeping Bear Dunes in Traverse City is a fine example. Detroit is closely associated with more modern pivotal moments in civil rights. Not only putting the world on wheels, but the City was also central to the civil rights movement; advocating for social justice and labour rights and hosting significant events like the 1963 Walk to Freedom led by Martin Luther King Jr. Did we mention Native Americans?  The Anishinaabe who called the region home, pre-dated European exploration by thousands of years.

Outdoors & Adventures

Outdoors & Adventures

Experience Michigan’s extraordinary outdoors with diverse activities and epic adventures
With more freshwater coastline than any other state in the United States and lakes that feel like oceans; this is nature in full colour. Fresh powder is a skier’s dream and Michigan is the place to find it; remember this is the birthplace of snowboarding. Water sports and adventures by the shore, hiking and biking trails, or simply spending time on the myriads of beautiful beach towns; The Great Lakes State is everything the outdoor enthusiast could ever want.

Festivals & Events

Festivals & Events

Celebrate Michigan’s cultural heritage through music, cuisine, arts, and more
Michigan hosts a variety of vibrant festivals and events throughout the year. The Detroit Jazz Festival celebrates world-class music and attracts thousands of fans. In Traverse City, the National Cherry Festival showcases the region's cherry harvest with delicious treats and family-friendly activities. The Mackinac Island Lilac Festival features stunning blooms and charming parades. Ann Arbor's Art Fair is a must-visit for art enthusiasts, while the Great Lakes Environmental Festival promotes conservation and sustainability. These events highlight Michigan's rich culture and community spirit.

Lighthouses

Lighthouses

Michigan’s lakeshore sentinels each have their own unique look and story
Michigan can claim many things and one of those is that, with around 130, it is the state with the most lighthouses. Along its 3,200 miles of shoreline, they are worth a visit. Many are open for tours and others are home to bed and breakfast lodging or museums. Fine examples are Mission Point in Traverse City built in 1870, where you can climb the tower or browse the museum, or the Big Red in Holland, which is best viewed from the State Park.

Must See Things to Do

Must See Things to Do

Tick Michigan’s iconic attractions off your bucket list
Start in Detroit; visit the Home of Motown, Hitsville USA, and the studios where all the famous artists such as Stevie Wonder recorded, experience the Henry Ford Museum of American Innovation, and sit in the very bus Rosa Parks made her protest. Ride a Model T Ford around Greenfield Village, visit the Sleeping Bear Dunes National Lakeshore, and take a sand buggy around the stunning geological features. Drink wine watching the grapes grow in one of the superb wineries or eat cherry pie in Traverse City, the Cherry Capital of the World. Ride in a horse and carriage on Mackinac Island; where motorised transport is banned.