Hays Travel has announced Guy Fletcher as its new Brands Commercial Manager, with responsibility for Millington Travel, Polka Dot Travel, Spear Travels, and The Holiday and Flight Centre.

Guy, who is currently responsible for sales and marketing at Millington Travel, will take up the new role from 1 June 2026. 

Jonathon Woodall-Johnston, Chief Operating Officer of Hays Travel said: “Having been with Millington Travel for over 30 years, Guy has a great deal of energy, experience and exceptional contacts.

“We have been impressed by his positive approach since he joined our Hays Travel group and look forward to collaborating with him in this expanded role.

“I’m confident he will thrive working alongside colleagues in four of our brands, to develop partnerships and drive performance.”

As Brands Commercial Manager, Guy will be responsible for managing commercial agreements and creating strategies that drive revenue growth across Millington Travel, Polka Dot Travel, Spear Travels, and The Holiday and Flight Centre.

“The role will also involve identifying new business opportunities and nurturing relationships with brand partners and stakeholders, while working closely with Hays Travel’s marketing, sales, operations, finance, and creative teams.

Guy Fletcher said: “I'm excited to be accepting the role of Commercial Manager for Brands.

“With my thirty-plus years travel experience and well-established industry contacts, I'm looking forward to overseeing the commercial growth and success of the Brands Division that I will be responsible for."

Hays Travel acquired Spear Travels' 12 branches and homeworking division in June 2025, then all 15 of Polka Dot Travel's branches in the North West, Midlands, and North Wales in October 2025, followed by Millington Travel's 14 branches in the Midlands and The Holiday and Flight Centre in Hamilton, in November of the same year.