Hays Travel announces continued partnership with Davina McCall

Davina McCall – who advocates for travel agents and how much she values talking to a real person when booking a holiday – will continue her role as brand ambassador for the UK’s largest independent travel agent.

The partnership, which began in May 2025, has already seen the much-loved TV personality feature in Hays Travel’s TV advert, marketing and in-branch promotional materials.

Davina has also featured on Hays Travel’s own social media channels, attended its overseas conference, and is popular with agents, who she has been known to pop in on and surprise!

Dame Irene Hays said: “We are delighted to continue our partnership with Davina; she is a pleasure to work with and genuinely understands and supports our business.

“Not only has she been an excellent ambassador for the role of travel agents and booking with a real person, she also fully embraces our values and commitment to our people, customers and the communities we serve.

“Our customers love Davina’s warmth, and her positivity makes her an inspirational role model to our people, and she is a valued member of our Hays Travel family.” 

Commenting on partnering with Hays Travel, Davina said: “The last year working with Hays Travel has been so much fun and I’m thrilled to continue the partnership.

“There have been some real stand-out moments, from working with the marketing team to surprising colleagues by turning up at their conference in November, which was hilarious!
 
“It’s a real honour to work with Dame Irene and her brilliant team who are all really really lovely... And they are just as committed to doing an excellent job – every day – as she is!”