Hays Travel will host agents at the Trendy Lara and Trendy Perge this November, for its largest ever overseas conference.

For the first time colleagues from across Hays Travel’s retail network – including its brands Miles Morgan Travel, Travel House, Spear Travels, Holiday and Flights Centre, Polka Dot Travel, and Millington Travel – will join Hays Travel Homeworking and Independence Group members for a joint conference.

Dame Irene Hays, Owner and Director of Hays Travel: “A huge amount of planning goes into our annual Overseas Conference, to ensure we share the right mix of reflection, information and inspiration with our people and entrepreneurs. With more than 1,000 delegates attending it will be our biggest conference to date.

“We’re excited that for the first time ever, we will have representatives from across our whole group in the room at once, meaning everyone receives the same updates at the same time.”

Retail managers from across the UK will join chartered TUI flights to Antalya from Birmingham, Gatwick, Manchester, and Newcastle airports on Monday 9 November, with Hays Travel Homeworking and Independence Group members flying out the following day.

A packed schedule of speakers, supplier showcases, and networking events will explore this year’s theme – Be the Influencer.

Dame Irene Hays added: “Conference is a unique an opportunity to connect in person with our branch managers, homeworkers, franchisees, IG members and supplier partners in one place.

“Our theme emerged in response to the rapidly changing media landscape, which in turn is influencing how we reach and connect with our customers. We’re excited to share fresh updates from sector experts and case studies of success from our people, which we are sure will inspire every delegate.”

Chief Operating Officer, Jonathon Woodall-Johnston said: “It takes a lot of planning and logistical juggling to successfully deliver an event of this scale. I am grateful to all our teams working behind the scenes and our valued sponsors and supplier partners for their support. Headline and Gold sponsors this year are TUI, Marella Cruises, Cunard, Mastercard, Newmarket Holidays, Oceania Cruises, and Tourism Australia.

“We’re excited to welcome our delegates for what is sure to be a rewarding few days of connection, collaboration and conversation with our people, members, sponsors and suppliers, set against the backdrop of our stunning venue in Türkiye.”

Comments from headline sponsors

Andrew Isherwood, Head of Trade Relations for TUI and Marella Cruises, said: "We are delighted to be supporting in the delivery of the Hays Travel's Overseas Conference 2026 as a Headline Sponsor. The conference provides a fantastic platform to bring together travel professionals from across the industry, creating valuable opportunities to connect, collaborate and share insights.

“The theme, 'Be the Influencer', reflects the evolving ways we engage and inspire customers, and we're proud to support an event that champions innovation, learning and partnership. We look forward to welcoming delegates onboard our TUI aircrafts and then in Türkiye and working alongside Hays Travel to make this year's conference a great success." 

Iain Baillie, Associate Vice President for EMEA Sales at Cunard, said: “Our headline sponsorship of the Hays Travel Overseas Conference 2026 reflects a partnership that has gone from strength to strength in recent years. Together, we’ve helped travel agents see Cunard in a new light, building greater understanding of our distinctive offering and inspiring confidence in recommending our voyages to customers.

“This year’s 'Be the Influencer' theme particularly resonates with us. We know the power of great storytelling to bring the Cunard experience to life, and the vital role travel agents play in inspiring customers to discover everything a Cunard voyage has to offer.

“We’re delighted to be welcoming delegates and look forward to building on our shared success in the years ahead.” 

Mike Gibbon, Mastercard MPMS Co-Founder, said: “This year marks an exciting milestone as we celebrate five years of partnership between Hays Travel and Mastercard. Over that time we have achieved great success. Our collaboration continues to grow, along with our shared focus on customer experience and the power of travel.

“The passion Hays Travel and its partner brands demonstrate, with your combined expertise and influence across the travel industry make this partnership fantastic, and we’re delighted to be supporting the Hays Travel Conference once again. We’re incredibly proud of what we’ve achieved together and excited about what comes next."

David Sharman, Chief Commercial Officer at Newmarket Holidays, said: “We are delighted to have the opportunity to showcase Mainstream Escorted Touring, sharing plans and exciting upcoming opportunities. With such a rich lake of content for escorted tours the conference theme couldn't be better!

“The conference is a fantastic opportunity to connect with people across the whole business – with the entire group coming together for the first time the energy in the room is going to be brilliant! We look forward to seeing everyone in Türkiye!”