For a taste of history and breathtaking panoramic views, visit the Kasbah of Agadir Oufella. Although much of the original fortress has been lost to time, the remaining walls stand as a poignant reminder of the city’s resilience. From this vantage point, you can gaze out over the sparkling Atlantic, the bustling port, and the city below—a sight that’s especially magical at sunset.

Dive into the heart of Moroccan culture at Souk El Had, Agadir’s largest market. Lose yourself in the labyrinth of stalls brimming with vibrant textiles, handmade crafts, aromatic spices, and fresh produce. Bargaining is expected here, so channel your inner negotiator and pick up a few treasures to bring home from your Agadir holiday.

Families and nature lovers will delight in a visit to the Valley of the Birds, a beautiful zoo and botanical garden nestled in the heart of the city. Home to a variety of exotic birds, small mammals, and a mini zoo, it’s a peaceful escape where you can reconnect with nature amidst lush greenery and tranquil fountains.

Agadir's crowning jewel is its 10-kilometer-long crescent beach, one of the finest in Morocco. Whether you're looking to sunbathe, swim, or partake in water sports like windsurfing and jet skiing, this beach offers something for everyone. Take a leisurely stroll along the palm-lined promenade, where you can relax at seaside cafes or browse local shops for unique souvenirs. A hub of modern elegance, the Agadir Marina is another perfect place for an afternoon of leisurely exploration. Here, luxury yachts bob gently in the water, and stylish boutiques and cafes line the boardwalk. It’s the ideal spot to enjoy a coffee or meal while watching the world go by on an Agadir holiday.

For first-time travellers on holiday to Agadir, consider the vibrant beachfront areas of the Bay of Agadir, where luxury resorts and charming boutique hotels offer stunning ocean views and direct access to golden sands. If you prefer a lively atmosphere, the city centre near Souk El Had is a great choice, blending modern comforts with authentic Moroccan vibes. For a more tranquil escape, Taghazout, a nearby surf village, offers boutique accommodations with a laid-back, bohemian charm, perfect for unwinding by the sea.

Agadir’s culinary scene is a feast for the senses, offering a delicious blend of traditional Moroccan flavours and fresh, coastal ingredients. Start your day with a breakfast of msemen, a flaky, layered flatbread often served with honey and mint tea. For lunch, try a tagine—a slow-cooked stew typically made with tender lamb, chicken, or fish, combined with an array of vegetables and fragrant spices. To wash it all down, sip on a glass of Moroccan mint tea or explore the region’s excellent wines, particularly the refreshing rosés and robust reds. From succulent prawns and calamari to the delicate pastry layers of pastilla or honey-soaked chebakia, there are so many dishes to try on a holiday to Agadir.